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3 April 2024, 4:40 pm

JPMorgan Chase is About To Let Advertisers Target Customers Based on Their Spending slashdot.org

JPMorgan Chase is About To Let Advertisers Target Customers Based on Their Spending

smooth wombat writes: Chase bank announced a new program that will allow brands to target Chase customers based on the customer's purchases. According to the press release, the new program is called Chase Media Solutions and "serves as a key conduit for brands, connecting them with consumers' personal passions and interests. In turn, Chase customers benefit from personalized offers and the ability to earn cash back with brands they love or are discovering for the first time." The bank is hoping to combine insights from its large customer base and 6 million small business customers as part of its efforts to build out its own two-sided commerce platform and bring in benefits to both business clients and banking customers. Chase Media Solutions follows from the integration of card-linked marketing platform Figg, which JPMorgan Chase & Co. acquired in 2022, the bank said.

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