How Intel Lost the Sony PlayStation Business

By | September 16, 2024
Intel lost a bid to design and manufacture Sony’s PlayStation 6 chip in 2022, dealing a blow to its contract manufacturing business. The contract, worth potentially billions in revenue, went to rival AMD after Intel failed to agree on pricing with Sony, Reuters reported Monday.

Discussions between the companies spanned months and involved top executives. Intel’s loss has hampered CEO Pat Gelsinger’s turnaround strategy, which hinges on expanding the company’s foundry operations. The PlayStation deal would have provided steady business for Intel’s struggling manufacturing arm, which reported $7 billion in operating losses last quarter. Sony’s need for backwards compatibility with older PlayStation models complicated Intel’s bid, as AMD designed chips for previous console generations, the report adds.

Further reading:
Intel Foundry Achieves Major Milestones;
Intel Weighs Options Including Foundry Split To Stem Losses:
Intel’s Money Woes Throw Biden Team’s Chip Strategy Into Turmoil.

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