Snapchat Reserves the Right To Use AI-Generated Images of Your Face In Ads

Snapchat’s terms of service for its “My Selfie” tool reserve the right to use users’ AI-generated images in ads. While users can opt out by disabling the “See My Selfie in Ads” feature, it is enabled by default. 404 Media’s Emanuel Maiberg reports: A support page on the Snapchat website titled “What is My Selfie?” explains further: “You’ll take selfies with your Snap camera or select images from your camera roll. These images will be used to understand what you look like to enable you, Snap and your friends to generate novel images of you. If you’re uploading images from the camera roll, only add images of yourself,” Snapchat’s site says. “After you’ve successfully onboarded, you may have access to some features powered by My Selfie, like Cameos stickers and AI Snaps. We are constantly adding features and functionality so stay tuned for more My Selfie features.”

After seeing the popup, I searched for instances of people getting ads featuring their own face on Snapchat, and found this thread on the r/Privacy Reddit community where a user claimed exactly this happened to them. In an email to 404 Media, Snapchat said that it couldn’t confirm or deny whether this user was served an ad featuring their face, but if they did, the ad was not using My Selfie images. Snapchat also said that it investigated the claim in the Reddit thread and that the advertiser, yourdreamdegree.com, has a history of advertising on Snapchat and that Snapchat believes the ad in question does not violate any of its policies. “The photo that was used in the advertisement is clearly AI, however, it is very clearly me,” the Reddit user said. “It has my face, my hair, the clothing I wear, and even has my lamp & part of a painting on my wall in the background. I have no idea how they got photos of me to be able to generate this ad.” Snapchat confirmed the news but emphasized that advertisers do not have access to Snapchat users’ generative AI data. “You are correct that our terms do reserve the right, in the future, to offer advertising based on My Selfies in which a Snapchatter can see themselves in a generated image delivered to them,” a Snapchat spokesperson said. “As explained in the onboarding modal, Snapchatters have full control over this, and can turn this on and off in My Selfie Settings at any time.”