Apple and Google Diverge on Photography Philosophy

Apple’s VP of camera software engineering Jon McCormack has affirmed the company’s commitment to traditional photography in an interview, contrasting with Google’s “memories” approach for Pixel cameras. (A Google executive said last month of the AI usage in the pictures Pixel smartphone owners take: “What some of these edits do is help you create the moment that is the way you remember it, that’s authentic to your memory and to the greater context, but maybe isn’t authentic to a particular millisecond.”) The Verge: I asked Apple’s VP of camera software engineering Jon McCormack about Google’s view that the Pixel camera now captures “memories” instead of photos, and he told me that Apple has a strong point of view about what a photograph is — that it’s something that actually happened. It was a long and thoughtful answer, so I’m just going to print the whole thing:

“Here’s our view of what a photograph is. The way we like to think of it is that it’s a personal celebration of something that really, actually happened.

“Whether that’s a simple thing like a fancy cup of coffee that’s got some cool design on it, all the way through to my kid’s first steps, or my parents’ last breath, It’s something that really happened. It’s something that is a marker in my life, and it’s something that deserves to be celebrated.

“And that is why when we think about evolving in the camera, we also rooted it very heavily in tradition. Photography is not a new thing. It’s been around for 198 years. People seem to like it. There’s a lot to learn from that. There’s a lot to rely on from that.

“Think about stylization, the first example of stylization that we can find is Roger Fenton in 1854 — that’s 170 years ago. It’s a durable, long-term, lasting thing. We stand proudly on the shoulders of photographic history.” Further reading: ‘There is No Such Thing as a Real Picture,’ Says Samsung Exec.