Google’s acquisition strategy in online advertising has come under scrutiny in the U.S. antitrust trial against the tech giant. Neal Mohan, YouTube CEO and former Google ad executive, defended the company’s purchases of DoubleClick and Admeld, saying they were aimed at competing, not neutralizing rivals.
The Justice Department alleges Google built an impenetrable ad empire by owning key parts of the ad tech stack, stifling competition. Prosecutors pointed to internal emails discussing “parking” acquired companies, which they argue shows intent to sideline competitors. Mohan countered that “parking” meant allowing acquired firms to operate independently while integrating with Google’s technology.
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