Essential collapsed following the poor sales of its first smartphone, the Essential Phone, as well as a loss of confidence in Rubin due to allegations of sexual misconduct at his previous stint at Google. Although Essential as a company was on its way out after Rubin’s departure, many of its most talented hardware designers and software engineers remained at the company, looking for another opportunity to build something new. In 2020, the former head of R&D at Essential, Jason Keats, along with several other former executives and employees came together to form OSOM, which stands for “Out of Sight, Out of Mind.” The name reflected their desire to create privacy-focused products such as the OSOM Privacy Cable, a USB-C cable with a switch to disable data signaling, and the OSOM OV1, an Android smartphone with lots of privacy and security-focused features.
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