Leaked Disney Data Reveals Financial and Strategy Secrets

An anonymous reader shares a report: Passport numbers for a group of Disney cruise line workers. Disney+ streaming revenue. Sales of Genie+ theme park passes. The trove of data from Disney that was leaked online by hackers earlier this summer includes a range of financial and strategy information that sheds light on the entertainment giant’s operations, according to files viewed by The Wall Street Journal. It also includes personally identifiable information of some staff and customers.

The leaked files include granular details about revenue generated by such products as Disney+ and ESPN+; park pricing offers the company has modeled; and what appear to be login credentials for some of Disney’s cloud infrastructure. (The Journal didn’t attempt to access any Disney systems.) “We decline to comment on unverified information The Wall Street Journal has purportedly obtained as a result of a bad actor’s illegal activity,” a Disney spokesman said. Disney told investors in an August regulatory filing that it is investigating the unauthorized release of “over a terabyte of data” from one of its communications systems. It said the incident hadn’t had a material impact on its operations or financial performance and doesn’t expect that it will.

Data that a hacking entity calling itself Nullbulge released online spans more than 44 million messages from Disney’s Slack workplace communications tool, upward of 18,800 spreadsheets and at least 13,000 PDFs, the Journal found. The scope of the material taken appears to be limited to public and private channels within Disney’s Slack that one employee had access to. No private messages between executives appear to be included. Slack is only one online forum in which Disney employees communicate at work.