Gannett is Shuttering Site Accused of Publishing AI Product Reviews

An anonymous reader shares a report: Newspaper giant Gannett is shutting down Reviewed, its product reviews site, effective November 1st, according to sources familiar with the decision. The site offers recommendations for products ranging from shoes to home appliances and employs journalists to test and review items — but has also been at the center of questions around whether its work is actually produced by humans.

“After careful consideration and evaluation of our Reviewed business, we have decided to close the operation. We extend our sincere gratitude to our employees who have provided consumers with trusted product reviews,” Reviewed spokesperson Lark-Marie Anton told The Verge in an email. But the site more recently has been the subject of scrutiny, at times by its own unionized employees. Last October, Reviewed staff publicly accused Gannett of publishing AI-generated product reviews on the site. The articles in question were written in a strange, stilted manner, and staff found that the authors the articles were attributed to didn’t seem to exist on LinkedIn and other platforms. Some questioned whether they were real at all. In response to questions, Gannett said the articles were produced by a third-party marketing company called AdVon Commerce and that the original reviews didn’t include proper disclosure. But Gannett denied that AI was involved.