“Our industry is built on trust,” Sentonas said. For rivals to take advantage of the meltdown to push their own products “lets themselves down because, ultimately, people know really quickly fact from, possibly, some shady commentary.” Texas-based CrowdStrike had a reputation as many major companies’ first line of defense against cyber attacks, but the high-profile nature of its clients exacerbated the impact of July’s global disruption that shut down 8.5 million Windows devices. Insurers have estimated that losses from the disruption, which grounded flights and shut down hospital systems, could run into billions of dollars. Delta Air Lines, which canceled more than 6,000 flights, has estimated that the outages will cost it $500 million and has threatened litigation.
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